Use video to engage target audiences with measurable results

• Placed on 80% of UK Epilepsy charity websites

• On average, viewers watched 93% of the video


See the full report

Video Syndication Case Study

Raising awareness of epilepsy for young people in Europe

Brief


  • Rx with indication for young people with epilepsy

  • Demonstrate unmet need for Tx in this subgroup

  • Increase compliance/adherence to the treatment pathway

Strategy


  • Patient centered care approach

  • Videos promote normalisation and so reduce stigma, and increase Tx adherence

  • Video effectively communicates patient needs

Tactic


  • Make a video to help a teen patient with epilepsy communicate directly and in her own voice to multiple stakeholders:

  • HCPs, other patients and carers, patient groups and general public

  • This activity underpins a patient centered care approach


Social Media Impact

127,000 reached through social media



  • 11,778 views

  • 14 comments (moderated)

  • 88 likes

  • 76,612 total reach

  • 174 likes

  • 52 shares

  • 16 comments

  • 34,049 total reach

  • 25 retweets

  • 21 natural mentions

  • 4,627 total reach

  • 1,445 total impressions

  • 13 repins





Charity Support


"Great video! I've met Sian before and think she's fantastic. We'll be pushing it out on Twitter and Facebook and encouraging others to come forward with their own experiences."

Kristy, Head of Communications at Young Epilepsy

"If you produce any other films about epilepsy please let us know! We stumbled across this one by chance and we are always on the lookout for interesting things to share on our Facebook and Twitter pages."

Jean, Contact Officer at Epilepsy Scotland

Syndication

Mainstream and Specialist Media Websites
Videum AOL Everyday Health Huffington Post Streaming Well Roku
Charity Websites
Young Epilepsy Epilepsy Scotland Epilepsy Society Epilepsy Foundation Epilepsy Ireland Epilepsy Information Scottish Epilepsy Initiative Epilepsy Support

Statistics

Type of device the video was watched on

Placed video on 80% of Epilepsy charity websites in the UK

On average, people watched the video 93% of the way through

53% of "European Top 5" views were in the UK

106,450
Video Views
127,000
Social Reach

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