If you feel online video is not right for your marketing plan, think again. In a recent survey, 90% of respondents said that they preferred learning through a well-crafted video than white papers, case studies, even live demos with reps.
Web video has been exploding in popularity – just look at the new video features of twitter and Facebook. YouTube is now the number two search engine in the world after Google.
So, why could this be?
Images convey meaning faster than words alone.A voice conveys rich information – and combining that with meaningful film or graphics can convey information faster and in a more memorable way than text or audio alone.
People like to look at faces and emotions are contagious – we are predisposed to assign believability to information conveyed by a human face and body language – it’s a subtle but powerful point that we take for granted.
Movement grabs attention – another trait that runs deep in our collective DNA is the power of peripheral motion. As animals we’ve survived by noticing things in motion – looks like we still do!